Privacy Policy


Prime Street, LLC

Effective Date: June 15th, 2018


Prime Street, LLC (“PrimeStreet”, “we”, or “us”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.

This Privacy Policy describes the types of information we collect from you or that you may provide when you visit this website (“Website”), our practices for collecting, using, maintaining, protecting, and disclosing that information and the choices you can make about the way in which your information is collected and used when you visit our Website or use our services. 

This Privacy Policy applies to information we collect when you visit our Website, information you provide when you visit our Website, information we receive from third parties and information you provide to us if we contact you by other means, such as telephone, text message and/or email. 

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website or services. By accessing or using this Website or our services, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to This Privacy Policy).

Who We Are

PrimeStreet connects individuals with third party service providers, such as real estate agents and brokers to facilitate real estate and other transactions.  

Information We Collect About You And How We Collect It

We collect several types of information from and about users of our Website.  

Information we collect on or through our Website may include:

Information that you choose to provide to us:

  • Information that you provide to us by filling in forms on our Website. This includes information provided at the time of subscribing to our services, or requesting information about our services. If you choose to subscribe to our services, the information we collect includes information by which you may be personally identified, such as name, address, e-mail address, telephone number, professional license number (“personally identifiable information”).
  • Your responses to surveys that we might ask you to complete to improve our services. 


Information we collect through automatic data collection technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:


  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may include personally identifiable information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information. 
  • Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Do-Not-Track Signals

Some browsers incorporate a “Do Not Track” (“DNT”) feature that, when turned on, signals to websites with which they communicate that you do not want to be tracked.  Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this Website. Instead, as described in this Privacy Policy “Choices About How We Use and Disclose Your Information”, you can manage how your information can be used by us and/or third-party service providers.

In addition to information collected on or through our Website, we may collect information, including personally identifiable information, through other means that may include:

  • Information we receive from third party providers about individuals interested in engaging in a real estate or related transaction.
  • Information we receive in the course of communications between you and us or between you a third party service provider, such as a real estate agent, with whom we have connected you.   

How We Use Your Information  

We use information that we collect about you or that you provide to us, including any personally identifiable information:

  • To contact you about our services that may be of interest to you.
  • To manage our relationship with you, such as asking you to take a survey or provide feedback on our services. This is necessary to keep our records up-to-date and to study how our customers use our services so that we can develop and improve our business. 
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including billing and collection.
  • To notify you about changes to our services or new services we offer. 
  • To administer and protect our business and this Website, including data analysis, testing, system maintenance, support, reporting and hosting of data. 
  • For any other purposes with your consent. 

Disclosure of Your Information  

We may disclose information that we collect about you or that you provide us, including any personally identifiable information, as described in this Privacy Policy:

  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. These third parties may include companies that process credit card information, analyze data, and provide search results and links.    
  • To our affiliates and parent company.
  • In connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business for the purpose of evaluating and/or performing the proposed transaction (including in connection with any bankruptcy or similar proceedings). These purposes may include, as examples, permitting such parties to determine whether to proceed or continue with the transaction, fulfilling any reporting or audit requirements to such parties, and/or disclosing personal information as part of concluding a sale or transfer of assets. Our successors and assigns may collect, use and disclose your personally identifiable information for substantially the same purposes as those set out in this Privacy Policy. In the event the transaction does not go through, we will require, by contract, the other party or parties to the transaction not to use or disclose your personally identifiable information in any manner whatsoever for any purpose, and to return or destroy such personally identifiable information.
  • To unaffiliated third parties when we believe its release is appropriate to comply with the law, enforce or apply our Terms and Conditions and other agreements, or protect the rights, property or safety of our company, our users or others. This includes exchanging information with other unaffiliated third parties in connection with fraud protection and credit risk reduction.
  • To comply with a legal process, such as a court order, subpoena, search warrant, or law enforcement request. 

We may disclose without restriction aggregated information about our users and information that does not identify an individual. 

Choices About How We Use and Disclose Your Information 


We strive to provide you with choices regarding the information, including the personally identifiable information, you provide to us.  


If you are using our Website, you can set your browser to refuse all or some browser cookies, or alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some of the parts of this Website may be inaccessible or not function properly.  


If you are an individual interested in a particular real estate transaction and we received your personally identifiable information from a third party service provider, you can opt-out from being contacted by us. If we contact you by email, you can use the unsubscribe mechanism provided in the email.  If we contact you by phone, you can let us know that you do not want us to contact you in the future.  If we contact you by text message, you can text us back and indicate that you do not want to be contacted in the future.  You can also use the Opt-Out Form to indicate that you do not want to receive any further communications from us.  


If you do not want us to share your personally identifiable information with a third party service provider, you can use the Opt-Out Form. Any personally identifiable information we shared with a third party service provider prior to receiving your request through the Opt-Out Form, will be governed by the privacy policy of the third party service provider. 


If you are a third party service provider, such as a real estate agent or broker using our services, how we use and disclose your personal information, including personally identifiable information, will be governed by the terms of our service agreements.  


Data Security


We have in place what we believe to be reasonable physical, electronic and managerial procedures to safeguard and help prevent unauthorized access of, maintain data security for and correctly use the personal information you have provided. HOWEVER, WHILE SUCH EFFORTS ARE INTENDED TO ENSURE THE CONFIDENTIALITY OF YOUR PERSONAL INFORMATION AVAILABLE TO US AS A RESULT OF YOUR USE OF OUR SERVICES, WE CANNOT AND DO NOT WARRANT OR GUARANTEE THE ABSOLUTE SAFETY AND SECURITY OF YOUR PERSONAL INFORMATION.


It is important for you to protect against unauthorized access to your password, your computer and your mobile device(s). Be sure to sign off when finished using a shared computer. Additionally, change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

Special Note for Parents

Our Website and services are intended for a general audience and were not designed for children.

Your California Privacy Rights

If you are a California resident, you may have the right to request and receive information about disclosure of your personally identifiable information to third parties for their direct marketing purposes. Because it is our policy not to share your personally identifiable information with third parties for third party direct marketing purposes without your consent, we are exempt from the requirement to respond to such requests. If you have any questions about our compliance with this requirement, please see Questions below. 

Changes to This Privacy Policy

We reserve the right to make changes to our Privacy Policy from time to time for any reason. Such changes, modifications, additions or deletions shall be effective immediately upon posting, unless otherwise indicated. In the event of any changes to this Privacy Policy that materially impact your rights or obligations, we will notify you by posting a notice on our Website. We encourage you to periodically check back and review this Privacy Policy so that you always will know what information we collect, how we use it and to whom we disclose it. The Effective Date is identified at the top of this Privacy Policy, this is the date the Privacy Policy was most recently revised.


If you have any questions, please contact us at Prime Street, LLC, Intellectual Property Administrator, P.O. Box 2576, Norfolk, VA 23501 or